Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
4 July 2025
Leveraging Data Analytics to Personalize the E-Commerce Customer Journey
Let’s face it—online shopping isn’t just about finding the best price anymore. Today, customers crave experiences. They want to feel seen, understood, and appreciated. So how do successful...
3 July 2025
The Role of Whistleblowers in Upholding Corporate Integrity
Let’s face it—corporate scandals aren`t new. From Enron to Volkswagen’s emissions cheating to the Theranos debacle, we’ve seen the headlines and jaw-dropping stories. But behind many of...
2 July 2025
The Rise of Voice Search: Marketing in a Voice-Activated World
Remember when talking to your phone felt weird? Yeah, those days are long gone. Thanks to the explosion of voice search, we’re now barking commands at our devices like they’re our digital...
1 July 2025
Using Retargeting Ads to Win Back Abandoned Shoppers
Let’s be real for a second: we’ve all been there. You’re scrolling through your favorite online store, adding a few items to your cart, imagining how great they’ll look in your space or on...
30 June 2025
How to Balance Short-Term and Long-Term Cash Management
Managing cash flow—it sounds like a dry topic, right? But let’s be honest, whether you`re running a small startup or managing finances for a growing business, cash is what keeps the lights on....
29 June 2025
From Chaos to Clarity: How Business Coaching Streamlines Your Focus
Running a business can feel like juggling flaming swords—exciting yet overwhelming. Entrepreneurs and business leaders often face a whirlwind of decisions, distractions, and challenges that can...
28 June 2025
The Role of UX Design in Successful E-Commerce Sites
Let’s face it. When was the last time you shopped online and stuck around a website that left you frustrated or confused? Not too long, right? That’s because, in the fast-moving world of...
27 June 2025
How Inclusive Policies Help Retain a Diverse Talent Pool
In today`s fast-moving, hyper-connected world, we hear a lot about the importance of diversity in the workplace. But let`s be real for a sec—diversity isn`t just a buzzword or something companies...
26 June 2025
Monetizing Services: Service-Based vs. Product-Based Business Models
If you’ve ever tried to make money with your skills or ideas, chances are you`ve asked yourself this: “Should I offer a service or sell a product?” It’s a big question. And not just...