Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
10 September 2025
Building an Omnichannel Digital Marketing Strategy
Let’s get real for a second. The internet is flooded with ads, emails, social media posts, and branded content. It’s everywhere. And as businesses, we’re all trying to get noticed. The...
9 September 2025
Leveraging AI for Personalizing Customer Journeys
Customer experience is no longer a one-size-fits-all approach. With the growing expectations of consumers, businesses must go the extra mile to offer personalized experiences. This is where...
8 September 2025
The Power of Customer Reviews for Building E-Commerce Credibility
In today`s digital world, trust is everything—especially in e-commerce. With countless online stores popping up daily, how do you convince shoppers to buy from you instead of your competitors?...
7 September 2025
Cash Flow Strategies for Surviving a Slow Sales Period
If you`re running a business, you know that slow sales periods are pretty much inevitable. They can hit you like a surprise rainstorm just when you thought things were going smooth. Maybe it`s...
6 September 2025
The Intersection of Technology and Corporate Culture
Technology and corporate culture—two seemingly different realms—are more entwined than ever. Like the rhythm section in a band, they groove together, setting the tempo for how businesses...
5 September 2025
Boosting Customer Lifetime Value Through Loyalty Programs
Customer loyalty is the secret sauce that keeps businesses thriving. It’s no longer about just getting a customer to buy once—it’s about creating an experience that makes them come back again...
4 September 2025
How to Maintain Cash Flow Stability in Volatile Markets
Running a business is like sailing a ship—you need to navigate calm waters and stormy seas alike. And when markets get volatile, keeping your cash flow steady is crucial to staying afloat. So,...
3 September 2025
Diversification Strategies: Expanding Your Business Model Horizons
Businesses that stand still eventually fall behind. The market is always shifting, and customer demands evolve at an unpredictable pace. If you`re not adapting, you risk becoming obsolete. That’s...
2 September 2025
How to Design a High-Converting E-Commerce Landing Page
An e-commerce landing page can make or break your online business. It’s like the storefront of a physical store—the first thing a shopper sees. If it’s messy, confusing, or unappealing, they�...