June 29, 2026 - 02:47
BUSINESS MONDAY: Spotlight on The Mossy Cauldron in Great BarringtonMore than ten years after selling her first hand-poured candles at the Great Barrington Farmers Market, the owner of The Mossy Cauldron has finally opened a brick-and-mortar store downtown. She...
June 28, 2026 - 17:58
US Small and Midsize Businesses Poised for Growth, Waiting to Make Significant Moves: 2026 Columbia Bank Business BarometerSmall and midsize business owners across the United States are entering 2026 with a cautious sense of optimism. According to the latest Columbia Bank Business Barometer, many are expecting gains in...
June 28, 2026 - 07:18
Severe storms cause disruptions to businesses, events in NashvillePowerful storms swept through Nashville on Tuesday, bringing a wave of disruptions that forced businesses to close and events to be postponed. The fast-moving system dumped heavy rain and unleashed...
June 27, 2026 - 21:40
Community Market Series creates space to support small businessA fresh initiative is taking shape in Boardman, designed to give small businesses a dedicated platform to grow and connect with shoppers. The Community Market Series, a newly launched event, aims...
Storytelling is not just a tactic; it`s a necessity in B2C marketing. When brands connect emotionally with consumers, they foster loyalty and drive engagement. It`s time for businesses to master this powerful tool for lasting impact.
Author: Thane White
June 29, 2026
To truly engage Millennials and Gen Z, brands must prioritize authenticity, leverage social media trends, and create interactive experiences that resonate with their values.
Author: Sara Montgomery
June 26, 2026
Great insights on behavioral targeting! Personalization truly enhances the customer experience. Looking forward to implementing these strategies in our campaigns.
Author: Arwenia Hudson
June 26, 2026
Welcome to the Indfix business blog, authored by Susanna Erickson, where we explore insightful strategies and innovative ideas to help entrepreneurs and business owners thrive in today's competitive landscape. Our mission is to provide valuable content focused on effective management, marketing techniques, and financial tips that can lead to sustainable growth and success. Join us as we share expert advice and practical resources that empower you to navigate the complexities of the business world and achieve your goals while fostering a respectful and courteous environment for all our readers.
29 June 2026
The Power of Storytelling in B2C Marketing
Let’s face it—no one remembers dry product descriptions or corporate jargon. But stories? Now, those stick. You don’t need to be a Hollywood screenwriter to know that storytelling is powerful...
28 June 2026
How to Leverage Cash Flow for Better Business Credit
If you`ve ever tried to get financing for your business, you already know that having good business credit is like having a VIP pass in the world of entrepreneurship. Banks trust you more, vendors...
27 June 2026
The Role of Mentoring in Supporting Underrepresented Employees
Let’s face it—navigating the workplace can sometimes feel like trying to find your way through a maze blindfolded, especially for underrepresented employees. Whether we`re talking about gender,...
26 June 2026
Disruptive Forces Driving the Future of Retail: What to Expect Next
The retail world is changing faster than ever. One moment, everyone`s raving about mega malls, and the next, we’re buying groceries through a smart fridge while lounging in pajamas. Sound...
25 June 2026
How to Use Behavioral Targeting to Personalize Your B2C Ads
Let’s cut right to the chase—if you`re not using behavioral targeting to personalize your B2C ads, you`re leaving serious money on the table. Like, a whole buffet of missed revenue just sitting...
24 June 2026
Why Cash Flow Should Be a Focus of Your Strategic Planning
Let’s get one thing straight— cash flow is the lifeblood of your business . It doesn’t matter if your company is pulling in millions in revenue or has the next groundbreaking product. If...