Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
25 October 2025
The Customer Is the Disruptor: Understanding the Power Shift in Business
The business landscape has undergone a massive transformation over the past decade. But guess what? It’s not businesses that are driving the change—it`s the customers. Traditionally,...
24 October 2025
How Personalization Drives Loyalty in B2C E-Commerce
Let’s be real—when was the last time you felt truly loyal to a brand that treated you like every other customer? Probably never, right? In the world of B2C e-commerce, where competition is...
23 October 2025
The Role of Technology in Modern Business Planning
Technology has become the backbone of modern business planning. Whether you`re running a startup from your garage or managing a multinational corporation, integrating technology into your planning...
22 October 2025
The Role of Flexibility in Adaptive Project Management
We live in a world where change is the only constant—especially in business. Projects that start out with a clear scope today might look completely different six months down the road. In such a...
21 October 2025
Strategies for Reducing Cart Abandonment on Your E-Commerce Site
Let’s be honest—cart abandonment is one of the most frustrating challenges in e-commerce. You spend time driving traffic to your site, optimizing your product pages, maybe even investing in ads...
20 October 2025
How to Nurture Transparency in the Workplace
Let’s talk about something many leaders and employees want more of but rarely see enough of— transparency . Whether you’re running a small startup or managing a large team in a corporate...
19 October 2025
Driving Strategic Transformation in Legacy Businesses
Change is a word that sends chills down the spines of many legacy businesses. It’s understandable—after all, when you’ve been doing something a certain way for decades and it’s worked (for...
18 October 2025
The Role of Ethics Committees in Shaping Corporate Policies
In a world where every headline can go viral in a matter of seconds, businesses can’t afford to ignore ethics. Customers are watching. Employees are watching. Regulators are definitely watching,...
17 October 2025
Rethinking Product Development Through the Lens of Innovation
Let’s be honest—product development can feel a lot like assembling IKEA furniture without instructions. Frustrating? Absolutely. Time-consuming? You bet. But what if we told you there`s a...