Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
13 October 2026
Strategic Pivoting: Preparing Your Business for the Future Today
Most companies do not fail because they ignored the future. They fail because they waited until the future arrived before deciding what to do about it. By then, the options have narrowed, the cash...
12 October 2026
How Demographic Shifts Are Influencing Industry Growth
Demographics used to be the slowest-moving variable in business planning. A company could set its workforce strategy, product roadmap, and real estate footprint for a decade and barely notice the...
11 October 2026
The Role of Data Analytics in Shaping Business Strategies
Business strategy used to be a discipline of judgment, experience, and timing. A leadership team would study the market, argue about direction, and place bets based on what they believed would...
10 October 2026
Why Forecasting Accuracy Is Critical for Future Profits
Most companies treat forecasting as a planning ritual. Finance builds a model, sales submits a number, operations adjusts it, and everyone moves on. The forecast gets filed away until the next...
9 October 2026
How Mergers and Acquisitions Fit Into Strategic Planning
Most companies treat mergers and acquisitions as a transaction problem. They hire bankers, run a process, negotiate price, and celebrate at signing. Then the real trouble starts. The deal was never...
8 October 2026
The Global Supply Chain Crisis and What Comes Next
In early 2020, a hospital administrator in Ohio tried to order N95 masks from a supplier she had used for years. The answer came back in hours: none available, no timeline for restocking. Within...
7 October 2026
Building Your Online Reputation: Strategies for Business Growth
Your online reputation is not a logo. It is not a press release. It is not the glowing testimonial you paid a copywriter to polish until it sounded like a robot pretending to be happy. Your online...
6 October 2026
The Strategic Role of Innovation in Profitability
Innovation and profitability are often discussed as if they belong to separate conversations. One is treated as a creative pursuit, the other as a financial outcome. In practice, they are tightly...
5 October 2026
The Role of Vision in Strategic Business Planning
Most companies write a vision statement. Far fewer actually use one. That gap is where the trouble starts. A vision statement that lives only on a lobby wall or an About page does nothing for the...