Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
16 October 2025
The Role of Ethics in Mergers and Acquisitions
Let’s be real for a second: mergers and acquisitions (a.k.a. M&A) aren’t just about bottom lines, stock prices, or “synergizing core competencies” (whatever that means). Behind the...
15 October 2025
Building a Strong Brand Identity for Your Online Store
In today`s digital battlefield, standing out isn`t just an option—it`s a necessity. Your brand identity is the heartbeat of your online store. It’s what makes you recognizable, builds trust,...
14 October 2025
How Personalization is Shaping the Future of Customer Relationships
Let’s be honest—no one likes feeling like just another number in a database. In today’s fast-moving digital world, the bar has been raised. Consumers expect more than cookie-cutter...
13 October 2025
Preparing Your Workforce for the Impact of Industry Shifts
Let’s face it: change is hard, especially when it feels like the ground beneath your feet is constantly shifting. Industries evolve, technology disrupts the norm, and trends come and go faster...
12 October 2025
From Tokenism to True Inclusion: A Business Case for Genuine Diversity
Let’s get one thing straight — putting one person of color, one woman, or one person with a disability on your team and calling it “diversity” isn’t cutting it anymore. That’s not...
11 October 2025
The Evolution of Consumer Expectations and What It Means for Marketers
Let’s be real for a second—consumer expectations aren’t what they used to be. Roller skates turned into Teslas. Flip phones became smartphones. And let’s not even get started on how coffee...
10 October 2025
Advanced Techniques for Accurate Cash Flow Forecasting
Cash flow. Just those two words can make or break a business. One minute, everything’s rolling along nicely, and the next—bam!—you’re scrambling to cover bills because your cash flow...
9 October 2025
Why Some Companies Fail at Innovation (and How to Avoid Their Mistakes)
Innovation is the heartbeat of any successful company. It’s that spark that keeps businesses relevant, competitive, and growing. But let’s face it—innovation is easier said than done. Some...
8 October 2025
The Growing Importance of Integrity in Corporate Leadership
Let’s get real for a second — in today’s fast-paced, hyper-connected world, corporate leadership is under the microscope like never before. Whether you`re running a startup or steering a...