Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
22 October 2026
Focusing on Value Creation to Drive Future Profits
Most companies say they put customers first. Far fewer can trace a clear line from what they actually do every day to the value customers willingly pay for. That gap is where profit quietly erodes....
21 October 2026
Why Brand Longevity Requires Consistent Strategy
Brands do not die from a single bad decision. They die from a thousand small inconsistencies that nobody bothered to connect. A logo tweak here, a tone shift there, a campaign that contradicts the...
20 October 2026
How ESG Factors Are Influencing Investment Decisions
Environmental, social, and governance factors have moved from the margins of ethical investing to the center of mainstream capital allocation. Twenty years ago, an analyst who raised carbon...
19 October 2026
Using Behavioral Insights to Drive Business Decisions
Every business decision rests on a prediction about people. A pricing change assumes customers will respond a certain way. A new onboarding flow assumes users will follow the path we designed. A...
18 October 2026
How to Align Your Team Around Profit-Driven Goals
Most leadership teams believe they are aligned. Ask ten managers in the same company what the top priority is this quarter, and you will often get three or four different answers dressed up in...
17 October 2026
Why Agility Matters in Long-Term Strategic Execution
Most companies do not fail because they picked the wrong direction. They fail because they could not adjust the plan once reality refused to cooperate. The strategy looked sound in the boardroom....
16 October 2026
The Convergence of Health and Technology in Wellness Markets
The wellness industry has always been a hybrid creature. It sits somewhere between healthcare, consumer goods, hospitality, and self-improvement, which is precisely why it has been so hard to...
15 October 2026
How to Build an Effective Referral Program for Your Business
Most referral programs fail. Not because the idea is bad, but because businesses treat them like a coupon drop. Slap together a discount, email a link, wait for the flood of new customers. When the...
14 October 2026
Long-Term Profitability Through Sustainable Business Practices
Profit and sustainability are often framed as competing forces. One is associated with quarterly earnings, cost discipline, and shareholder returns. The other is associated with environmental...