Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
4 January 2026
Common Mistakes to Avoid in Business Planning
Starting a business? Great! Now let’s talk about how not to steer that shiny new idea of yours straight into a ditch. Business planning is like building IKEA furniture: skip the instructions, and...
3 January 2026
How Culture Influences Your Company's Brand and Reputation
In today’s hyper-connected world, a company’s brand and reputation are no longer just about the products it sells or the services it offers. Instead, they are deeply intertwined with company...
2 January 2026
How Disruptive Technologies Are Transforming Traditional Business Models
We’re living in a world where the only constant is change. Remember when Blockbuster ruled Friday nights and taxis were the go-to ride? Feels like a lifetime ago, right? That’s the magic—and...
1 January 2026
Strategies for Growing Loyal Communities Around Your E-Commerce Brand
Imagine this: you’ve built a sleek, user-friendly e-commerce store. Your products are top-notch. Your marketing is strong. But… your customer retention? Meh. People come, buy once, and vanish...
31 December 2025
Defining Success Beyond Profits: How Values Shape Culture
Success. It’s the golden trophy every business chases. But is it just about profits? While financial growth is crucial, true success extends far beyond the balance sheet. It lies in the core...
30 December 2025
How to Nurture Leads in the B2C Sales Funnel
Let’s face it—getting someone’s attention in today’s digital world is already a win. But what happens after they click your link, read your blog, or sign up for your newsletter? That’s...
29 December 2025
The Ethical Implications of Artificial Intelligence in Business
Let’s face it—artificial intelligence (AI) is like that new neighbor who moved in overnight, started mowing your lawn before you asked, and is now somehow co-chairing the neighborhood...
28 December 2025
How to Successfully Implement Change Management in Projects
Change is tough, right? Just the thought of shifting gear—whether it’s a new software rollout, restructuring a team, or redefining project goals—can make shoulders tense and eyes roll. But...
27 December 2025
Effective Video Marketing Tactics for Business Growth
Let’s be honest: if your brand isn’t using video marketing right now, it’s basically the digital equivalent of showing up to a tech startup in 2024 with a flip phone. Cute, nostalgic… but...