Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
19 May 2025
Aligning Leadership Behavior with Corporate Culture Goals
The phrase “practice what you preach” might sound like overused advice, but when it comes to leadership in the workplace, it couldn’t be more relevant. A company’s culture isn’t just...
18 May 2025
Rethinking Customer Experience in an Era of Industry Disruption
Customer experience (CX) isn`t what it used to be. With rapid technological advancements, changing consumer expectations, and disruptive innovations shaking up industries, businesses must rethink...
16 May 2025
How to Run a Successful Digital Marketing Audit
In today`s fast-paced digital world, your marketing strategy can either make or break your business. But how do you know if your efforts are actually paying off? That’s where a digital...
14 May 2025
The Human Side of Project Management: Leading with Empathy
Project management—what comes to mind? Timelines, milestones, budgets, charts crammed with data points, and maybe even a harried manager clutching their third cup of coffee for the day. It’s...
12 May 2025
Keeping Positive Cash Flow During Expansion and Growth
When your business is thriving, and you’re ready to expand, it’s a pretty exciting time. But let’s be honest—growth doesn’t come cheap. Expanding your business while trying to maintain a...
10 May 2025
Business Coaching Strategies for Increasing Revenue
If you’re running a business, I don’t have to tell you how crucial revenue is—it’s the lifeblood of your operation. But let’s be real: increasing revenue doesn’t just happen by accident...
8 May 2025
Empowering People of Color in Leadership Roles
When we talk about leadership, it’s more than just wearing a fancy suit, managing a team, and calling the shots. Leadership is about influence, vision, and representation. Yet, for people of...
6 May 2025
How to Cultivate Authentic Relationships with Your Customers
Building authentic relationships with your customers is not just a `nice-to-have` in today’s competitive business world; it’s an absolute must. People do business with people they trust, like,...
4 May 2025
The Psychology of Discounting: When and How to Use Price Promotions
Ever found yourself walking into a store for one item but leaving with five just because of a `Buy One, Get One Free` offer? You`re not alone. We humans love a good deal, and businesses know it....