Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
3 February 2026
Emphasizing Value Chains in Your Business Model Strategy
Okay, let’s get real for a second. If you`ve ever sat through a business meeting where someone starts rambling on about `value chains` with all the excitement of a soggy sandwich, you`re probably...
2 February 2026
Cross-Cultural Marketing: Bridging Global Gaps with Sensitivity
Marketing is no longer just about reaching more people—it’s about reaching the right people, in the right way . And if your audience spans across different countries, cultures, and...
1 February 2026
Identifying the Next Big Disruptor in Your Industry: A Guide for Leaders
In business, change is the only constant. As leaders, it`s your responsibility to not just keep up with the times but to anticipate and embrace the future. You’ve probably heard the buzzwords: �...
31 January 2026
Inclusive Onboarding: How to Set Every New Employee Up for Success
Starting a new job is nerve-wracking for anyone, but imagine how much harder it is when the onboarding process feels like navigating a maze blindfolded. That’s why inclusive onboarding is a...
30 January 2026
Pivoting Your Strategy: When and How to Adapt for Success
Business isn`t static. It`s constantly shifting, evolving, and tossing curveballs that force even the most seasoned entrepreneurs to stay on their toes. One moment, your strategy feels bulletproof....
29 January 2026
Strengthening Your Business’s Vision with Strategic Coaching
Let’s face it—running a business isn`t all sunshine and rainbows. One minute, you`re riding high after landing a new client, and the next, you`re caught in a whirlwind of setbacks,...
28 January 2026
How to Maintain a Healthy Cash Reserve in Tough Times
When business gets rocky and everything feels like it’s hanging by a thread, one thing can stand between you and total chaos—your cash reserve. Think of it like your financial airbag. You hope...
27 January 2026
Avoiding the Disruption Trap: How to Keep Your Company Nimble
Let’s face it—change is everywhere. It’s happening fast, and it’s not waiting for anyone. One moment, your business is thriving, and the next, some new startup hits the scene and flips the...
26 January 2026
Ethical Dilemmas Faced by Startups and How to Overcome Them
So, you’ve got this brilliant idea, gathered a small but passionate team, and started building your dream business. Sounds like the beginning of a success story, right? Well, not so fast. Running...