Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
9 July 2025
The Benefits of Scenario Planning for Business Agility
In today`s fast-paced business world, uncertainty is the only certainty. Markets shift, competitors evolve, and unexpected challenges arise. So, how do businesses stay ahead and pivot when...
8 July 2025
The Power of Agile Business Models in Uncertain Markets
In today’s fast-changing world, uncertainty is the only constant. Markets shift overnight, customer demands evolve, and unexpected disruptions—like pandemics, economic downturns, and...
7 July 2025
The Essentials to Include When Planning a Product Launch
Alright, so you`re cooking up the next big thing—maybe it`s the latest gadget, a revolutionary app, or a life-changing skincare product. Whatever it is, you`re about to launch it into the wild....
6 July 2025
Breaking Down Barriers: How New Entrants Are Reshaping Market Landscapes
Let’s call it what it is—traditional industries used to be like exclusive country clubs. If you weren’t born into it or didn’t have a VIP ticket (read: endless capital or insider...
5 July 2025
The Role of Emotional Intelligence in Business Coaching
Let’s face it — business coaching isn`t just about crunching numbers or creating killer marketing strategies. It’s about people. And people? We`re emotional creatures. That`s where emotional...
4 July 2025
Leveraging Data Analytics to Personalize the E-Commerce Customer Journey
Let’s face it—online shopping isn’t just about finding the best price anymore. Today, customers crave experiences. They want to feel seen, understood, and appreciated. So how do successful...
3 July 2025
The Role of Whistleblowers in Upholding Corporate Integrity
Let’s face it—corporate scandals aren`t new. From Enron to Volkswagen’s emissions cheating to the Theranos debacle, we’ve seen the headlines and jaw-dropping stories. But behind many of...
2 July 2025
The Rise of Voice Search: Marketing in a Voice-Activated World
Remember when talking to your phone felt weird? Yeah, those days are long gone. Thanks to the explosion of voice search, we’re now barking commands at our devices like they’re our digital...
1 July 2025
Using Retargeting Ads to Win Back Abandoned Shoppers
Let’s be real for a second: we’ve all been there. You’re scrolling through your favorite online store, adding a few items to your cart, imagining how great they’ll look in your space or on...