Welcome to the Indfix business blog, curated by Susanna Erickson, where we strive to provide valuable insights into the world of business development, strategic planning, and market innovation. In this space, we will explore essential topics such as entrepreneurship, effective marketing strategies, financial management, and the latest trends impacting businesses today. Our goal is to empower professionals and business leaders with the knowledge and tools needed to navigate the complexities of the modern business landscape while fostering sustainable growth and success. We invite you to join us on this journey of discovery and learning as we share practical advice and thought-provoking ideas.
2 March 2026
Understanding the Project Lifecycle Phases and Their Importance
Let’s face it—projects are everywhere. Whether you’re launching a new website, creating a marketing campaign, or rolling out a new software tool, projects form the building blocks of...
1 March 2026
The Sustainability Factor: Green Business Models That Thrive
Think going green is just a trend? Think again. Sustainability isn`t just a buzzword anymore—it`s a business model that`s here to stay. From garage startups to Fortune 500 giants, companies...
28 February 2026
Creating Emotional Connections with Your Customers
Ever wondered why some brands stick with us like an old favorite song, while others fade away like background noise? That’s the magic of emotional connection. It’s not something that shows up...
27 February 2026
Workplace Culture as a Competitive Advantage in Talent Acquisition
Let’s be real—job seekers today are more like savvy shoppers than desperate job hunters. They`re checking out your company with the same skepticism they reserve for online dating profiles. And...
26 February 2026
The Role of Storytelling in Driving Inclusion in the Workplace
In today’s diverse and ever-evolving workplace, inclusion isn’t just a buzzword—it’s a business imperative. Companies are starting to understand that creating a culture where everyone feels...
25 February 2026
The Art of Upselling and Cross-Selling in B2C
When you`re running a business in the B2C (Business-to-Consumer) realm, the game isn’t always about getting new customers. Sometimes, the real magic happens when you start focusing on the ones...
24 February 2026
Creating a Lean Business Plan for New Ventures
Starting a business is an exciting journey. There’s an idea in your head that just won’t let go, and you feel that itch to get started. But hold on—before you dive straight into launching...
23 February 2026
Encouraging Innovation in a Risk-Averse Corporate Culture
Let’s face it — the phrase “corporate innovation” often sounds like an oxymoron. Like “jumbo shrimp” or “organized chaos.” You want people to dream up the next big thing, but the...
22 February 2026
How Storytelling Can Transform Your Marketing Campaigns
In a world flooded with ads, where attention spans are shorter than a goldfish’s memory, how do you make your brand stick ? How do you rise above the noise, strike a chord, and become...