Mobile is fastest growing part of interactive entertainment business: Take-Two CEO

February 5, 2026 - 08:26

The interactive entertainment landscape is undergoing a significant shift, with mobile platforms now representing the fastest-growing segment of the business. This insight comes from Strauss Zelnick, Chairman and CEO of Take-Two Interactive, who highlighted the sector's explosive expansion during a recent discussion.

Zelnick pointed to the remarkable performance of Zynga, a mobile gaming giant acquired by Take-Two, as a key driver of this growth. The success underscores a broader industry trend where high-quality, accessible gaming experiences on smartphones and tablets are capturing a massive global audience. This mobile surge is reshaping market strategies and revenue models for traditional console and PC-focused publishers.

Beyond mobile, the executive also addressed the transformative potential of artificial intelligence within game development. He suggested AI could lead to greater efficiency in creating content, though he emphasized that true creative innovation would remain a human-driven endeavor. The conversation framed a future where technological adaptation and platform diversity are central to the industry's continued evolution.