Mattel goes through another round of layoffs

March 31, 2026 - 03:57

The toymaker Mattel, famed for iconic brands like Barbie and Hot Wheels, is preparing for another round of layoffs this spring. The company has confirmed plans to cut approximately 65 positions in May, marking the latest workforce reduction in a challenging period for the corporation.

This move continues a significant restructuring trend that has unfolded over the past year. Despite the recent box office success of the "Barbie" film, which drove considerable consumer product sales, the company appears focused on streamlining operations and reducing costs. The upcoming layoffs suggest that internal restructuring efforts are ongoing as Mattel navigates the post-pandemic economic landscape and shifting retail dynamics.

Industry analysts note that while the company is investing in key franchises and digital initiatives, these periodic cuts reflect the persistent pressures facing the broader toy industry. The focus remains on optimizing the organization for long-term growth, even as short-term adjustments impact its workforce. Employees affected by the May layoffs are expected to receive severance packages and outplacement support.