Embrace AI or Face Extinction: The Dilemma for Southeast Asian Small Businesses

June 26, 2025 - 02:17

"Either you grow and adopt, or you die," asserts Jochen Wirtz, a professor of marketing at the National University of Singapore Business School. In the fast-evolving landscape of Southeast Asia, small businesses are increasingly recognizing the critical role of artificial intelligence (AI) in maintaining their competitive edge. As the digital economy expands, these enterprises are leveraging AI technologies to streamline operations, enhance customer experiences, and make data-driven decisions.

From chatbots that provide 24/7 customer service to predictive analytics that help forecast market trends, AI tools are becoming indispensable for small business owners aiming to thrive in a crowded marketplace. Many entrepreneurs are investing in AI-driven solutions to automate repetitive tasks, allowing them to focus on strategic growth initiatives.

As competition intensifies, the message is clear: adapt to technological advancements or risk falling behind. Small businesses that embrace AI not only improve efficiency but also position themselves for long-term success in an increasingly digital world. The question remains—will more businesses take the leap, or will they be left behind?