Top Marketing and Business Leaders at Cannes Lions: Strictly Business

July 3, 2026 - 17:43

Top marketing and business executives from NBCUniversal, IBM, State Farm, Autodesk, and Coinbase gathered during the Cannes Lions International Festival of Creativity to discuss the latest industry trends. The conversations took place on Variety's "Strictly Business" podcast, recorded live from the event.

The discussions covered a range of topics, including the evolving role of artificial intelligence in advertising and brand strategy. Leaders shared how their companies are adapting to shifting consumer behaviors and the growing demand for personalized, data-driven marketing. The rise of short-form video and the importance of building trust with audiences were also key points of focus.

Executives emphasized that while creativity remains central to the industry, business outcomes and measurable results are more critical than ever. The podcast sessions highlighted how major brands are balancing innovation with practical, bottom-line considerations in a rapidly changing media landscape.