The multiplier effect: Wilmington film boosts local business during ‘One Tree Hill’ convention

October 2, 2026 - 22:32

WILMINGTON - Thousands of fans traveled to Wilmington almost two weeks ago to celebrate a show that wrapped filming in the city more than a decade ago. Some local businesses felt the boost.

The convention centered on One Tree Hill, the drama series that used the coastal city as its backdrop for nine seasons. Fans filled hotels, restaurants, and shops during the multi-day event, creating a wave of spending that rippled through the local economy.

Organizers estimated the gathering drew visitors from across the country and beyond. Many came specifically to see filming locations, take guided tours, and attend panels with cast members. That influx of foot traffic translated into packed dining rooms and busy storefronts in the downtown area.

Local owners described the weekend as one of the strongest they had seen in months. Hotels near the riverfront reported near-capacity bookings, while cafes and bars saw steady lines throughout the event. Some shops noted that visitors bought souvenirs and local goods at higher rates than during a typical weekend.

The convention highlights how long after cameras stop rolling, a television show can keep giving back to the place where it was made. Wilmington has hosted several productions over the years, and fan events tied to those shows continue to draw dedicated audiences.

For business owners, the message is clear. Pop culture tourism remains a reliable driver of revenue, and the city's connection to One Tree Hill still holds strong more than ten years after the final episode aired.