How ‘Stop! That! Train!’ Producer Unapologetic Projects Built a Business Model on Diverse Voices and Audiences

June 11, 2026 - 21:09

Chris Quintos Cathcart and Tyler Boehm, the co-CEOs of Unapologetic Projects, have carved out a distinct space in the entertainment industry by refusing to treat diversity as an afterthought. For them, it is the foundation. Their company, which produced the acclaimed documentary "Stop! That! Train!", operates on a simple but deliberate premise: stories from underrepresented communities are not just culturally necessary but commercially viable.

In a recent discussion, Quintos Cathcart and Boehm explained that their model is built on trust and direct engagement with audiences that mainstream studios often overlook. They do not see diverse voices as a niche market. Instead, they argue that these voices speak to a broad, hungry audience that has been underserved for too long. By centering their projects on authentic narratives and hiring teams that reflect those stories, they create work that resonates deeply and travels far.

The co-CEOs emphasized that this approach is not about charity or tokenism. It is a strategic business decision. When you tell a specific story with genuine care, they said, it becomes universal. Their success with "Stop! That! Train!" proved that a film rooted in a specific cultural experience could attract a wide and passionate viewership. Unapologetic Projects continues to seek out creators who challenge the status quo, betting that audiences will follow when the work is honest and the perspective is fresh.