Gemini App Gains Business Profile Tools

June 11, 2026 - 00:37

Google has announced it will integrate Google Business Profile management features directly into its Gemini app, with the rollout beginning this month. The update adds two key capabilities: a direct connection to Business Profile accounts and a new "Business notebooks" feature.

The direct profile connection will allow business owners to view and manage their Google Business listings from within the Gemini interface. This means tasks like updating hours, responding to reviews, or editing business descriptions can be done without switching between apps. The feature is designed to streamline daily management for small business owners who already use Gemini for other tasks.

The Business notebooks feature is a more specialized addition. It appears to function as a dedicated workspace where users can save and organize information related to their business, such as customer feedback, operational notes, or marketing ideas. Google has not provided full details on how the notebooks will interact with the broader Gemini system, but early descriptions suggest they could serve as a central hub for business-related content.

This move signals Google's effort to make Gemini more than just a general-purpose AI assistant. By adding tools specifically for business owners, the company is positioning the app as a practical resource for daily operations, not just a chatbot for casual queries. The timing of the rollout suggests a phased release, with some users likely seeing the features before others.

For now, the update is limited to the Gemini app and does not appear to affect the standalone Google Business Profile platform. Business owners who rely on the existing interface for managing their listings will still have access to that system. The new Gemini integration is an optional addition rather than a replacement.